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Prioritize tasks based on their impact on your bottom line from "summary" of 80/20 Sales and Marketing by Perry Marshall
In the world of sales and marketing, it's easy to get caught up in the day-to-day tasks that seem urgent. We often find ourselves busy with activities that keep us occupied but may not necessarily contribute to our bottom line. That's why it's crucial to prioritize tasks based on their impact on your bottom line. This means focusing on the activities that will bring in the most revenue and profit for your business. When you prioritize tasks based on their impact on your bottom line, you are essentially following the 80/20 rule. This rule suggests that 80% of your results come from 20% of your efforts. By identifying the tasks that will have the biggest impact on your bottom line, you can focus your time and energy on the activities that will generate the most revenue and profit for your business. To prioritize tasks based on their impact on your bottom line, start by identifying the activities that directly contribute to your revenue and profit. This may include tasks such as prospecting, lead generation, sales calls, and follow-up with potential customers. By focusing on these activities, you can ensure that you are spending your time and energy on tasks that will directly impact your bottom line. On the other hand, there may be tasks that are important but do not directly contribute to your revenue and profit. These tasks may include administrative work, responding to emails, or attending meetings. While these tasks are necessary for running your business, they may not have a direct impact on your bottom line. By prioritizing tasks based on their impact on your bottom line, you can ensure that you are focusing on the activities that will bring in the most revenue and profit for your business.- Prioritizing tasks based on their impact on your bottom line is essential for the success of your business. By focusing on the activities that will bring in the most revenue and profit, you can ensure that you are spending your time and energy on tasks that will directly contribute to the growth and success of your business.
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