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Focus on what you do best and outsource the rest from "summary" of 80/20 Sales and Marketing by Perry Marshall

When it comes to running a business, there are countless tasks that need to be done on a daily basis. However, not all tasks are created equal. Some tasks are more important than others when it comes to driving sales and generating revenue. This is where the 80/20 principle comes into play. The idea behind the 80/20 principle is that 80% of your results come from 20% of your efforts. In other words, there are certain tasks that have a much bigger impact on your bottom line than others. The key is to identify what those tasks are and focus on them. This means focusing on what you do best and outsourcing the rest. By focusing on your core strengths and outsourcing tasks that are outside of your expertise, you can maximize your productivity and effectiveness. When you focus on what you do best, you are able to leverage your skills and knowledge to drive results. This allows you to work more efficiently and effectively, ultimately leading to greater success. On the other hand, when you try to do everything yourself, you spread yourself thin and risk not being able to give your best effort to the tasks that matter most. Outsourcing tasks that are outside of your expertise allows you to free up your time and energy to focus on what you do best. This can include tasks such as accounting, marketing, and customer service. By outsourcing these tasks to professionals who specialize in these areas, you can ensure that they are done well and allow yourself to focus on the tasks that will have the biggest impact on your business.
  1. The key to success is to focus on what you do best and outsource the rest. By leveraging your strengths and outsourcing tasks that are outside of your expertise, you can maximize your productivity and effectiveness, ultimately leading to greater success in your business.
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80/20 Sales and Marketing

Perry Marshall

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