Communicate clearly and effectively with your customers from "summary" of 7 Steps to Successful Selling by Traci Bild,Todd Shafer
To be successful in selling, it is crucial to establish a strong line of communication with your customers. This means being able to convey your message clearly and effectively, ensuring that your customers understand the benefits of your product or service. When communicating with customers, simplicity is key. Avoid using technical jargon or complex language that could confuse or alienate your audience. Instead, strive to use simple, easy-to-understand language that clearly conveys the value of what you are selling.
In addition to simplicity, clarity is also essential in communication. Make sure that your message is concise and to the point, avoiding unnecessary details or information that could distract from the main point. Be transparent and honest with your customers, providing them with all the information they need to make an informed decision. This will help build trust and credibility, ultimately leading to a successful sale.
Logical sequencing is another important aspect of effective communication. Present your information in a logical order, guiding your customers through the key points of your pitch in a clear and organized manner. This will help them follow yo...
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