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Cultural context influences design trends from "summary" of The Future of Design by Lorraine Justice

Design trends are not born in a vacuum. They do not materialize out of thin air. Instead, they are deeply rooted in the cultural context in which they emerge. This is a fundamental truth that designers must acknowledge and embrace if they are to create truly impactful and meaningful work. Culture, in all its complexity and diversity, exerts a powerful influence on the world of design. It shapes our perceptions, beliefs, values, and preferences, all of which play a crucial role in determining what we find aesthetically pleasing or desirable. As a result, different cultures will inevitably give rise to different design trends, each reflecting the unique characteristics and sensibilities of the society from which they spring. For designers, understanding the cultural context in which they are working is essential. It allows them to tap into the underlying currents of thought and feeling that shape people's attitudes towards design. By immersing themselves in the cultural milieu of their audience, designers can gain valuable insights into what r...
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    The Future of Design

    Lorraine Justice

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