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Flavorless food leads to overconsumption from "summary" of The Dorito Effect by Mark Schatzker

We live in a world where food has become increasingly bland. The fruits and vegetables we once enjoyed for their vibrant flavors have been stripped of their taste in the pursuit of mass production and uniformity. As a result, we find ourselves eating more and more in an attempt to satisfy our cravings for real flavor. When our food lacks the essential taste compounds that our bodies are wired to seek out, we are left feeling unsatisfied. This dissatisfaction drives us to consume larger quantities of food in search of the flavor we are missing. We end up eating more calories than we need simply because our bodies are desperate for the nutrients that have been bred out of our food. In the absence of natural flavor, we turn to processed foods to fill the void. These products are designed to be hyper-palatable, packed with artificial flavors and additives that mimic the tastes we crave. However, these substitutes only serve to further disconnect us from the true flavors of our food, leading to a cycle of overconsumption and dissatisfaction. As we continue to rely on these flavorless foods, our bodies become confused and our appetites spiral out of control. We find ourselves mindlessly snacking on empty calories, never truly satisfied but always craving more. This overconsumption not only contributes to the rising rates of obesity and chronic disease but also perpetuates the cycle of blandness that has become the norm in our modern food system. In order to break free from this cycle, we must re-educate our palates and rediscover the joys of real flavor. By seeking out foods that are rich in taste compounds and nutrients, we can begin to satisfy our cravings in a way that is both fulfilling and nourishing. Only then can we truly escape the trap of overconsumption and reclaim our connection to the vibrant world of flavors that nature has to offer.
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    The Dorito Effect

    Mark Schatzker

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