People buy why you do it, not what you do from "summary" of Summary Start With Why by Instant-Summary
The key idea is that people are more likely to be attracted to your message if they understand the underlying reason behind what you do. It's not enough to just talk about what you do or how you do it; you need to communicate the why behind your actions. This concept is based on the idea that our decisions are driven by emotion and that we are more likely to be inspired by a sense of purpose or belief than by practical features or benefits. By focusing on the why, you can tap into people's emotions and create a deeper connection with them. This can lead to greater loyalty and engagement from your audience, as they feel a sense of alignment with your values and beliefs. When people understand the why behind your actions, they are more likely to trust you and be willing to support your cause. In order to effectively communicate your why, you need to be clear and authentic in your message. Your why should be something that resonates with your audience on a personal level and inspires them to take action. By sharing your why in a compelling way, you can create a sense of purpose and meaning that motivates others to join you in your mission.- The key to success lies in understanding the power of why and using it to connect with others in a meaningful way. By leading with your purpose and passion, you can inspire others to follow your lead and make a positive impact on the world. So, remember to always start with why and let your passion shine through in everything you do.
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