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Use colors intentionally to enhance understanding not distract from "summary" of Storytelling with Data by Cole Nussbaumer Knaflic
Color is a powerful tool in data visualization, capable of guiding a viewer's attention and enhancing comprehension. However, when misused, it can lead to confusion and distraction. The key lies in intentionality; every color choice should serve a purpose. A consistent palette helps reinforce the message, while a chaotic mix can dilute it. Begin with a primary color that aligns with the data's narrative. This choice becomes the focal point, drawing viewers to critical insights. Secondary colors can then be used to differentiate categories or highlight specific data points. The relationship between colors should reflect the data's story—analogous colors may suggest similarity, while contrasting colors can signify distinction. Consider the emotional connotatio...
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