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Addressing objections can overcome resistance to persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
When it comes to persuading someone to agree with us or take a certain action, we often encounter resistance. This resistance can be due to a variety of reasons, such as skepticism, doubts, or conflicting beliefs. One effective way to overcome this resistance is by addressing objections head-on. By acknowledging and responding to the concerns or doubts that the other person may have, we can increase the likelihood of them being persuaded by our arguments. When we address objections, we show the other person that we respect their point of view and are willing to engage in a dialogue. This helps to build trust and credibility, as the other person feels that their concerns are being taken seriously. In doing so, we create a more open and receptive environment for persuasion to take place. Furthermore, addressing objections allows us to clarify any misunderstandings or misconceptions that the other person may have. By providing additional information or alternative perspectives, we can help them see the issue in a new light and potentially change their mind. This can be particularly effective when the objections are based on incomplete or inaccurate information. In addition, addressing objections demonstrates our own confidence in our position. When we are able to respond to challenges or criticisms in a calm and rational manner, we signal to the other person that we have thought through our arguments carefully and are prepared to defend them. This can make our arguments more persuasive and compelling, as the other person is more likely to trust in our expertise and judgment.- Addressing objections is a powerful strategy for overcoming resistance to persuasion. By acknowledging and responding to the concerns of others, we can build trust, clarify misunderstandings, and demonstrate our confidence in our position. This can ultimately increase the likelihood of the other person being persuaded by our arguments and taking the desired action.
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