Language in business settings can shape organizational values and norms from "summary" of Language in Business, Language at Work by Erika Darics,Veronika Koller
The language used in business settings plays a crucial role in shaping organizational values and norms. Through the use of specific language practices, businesses can communicate their beliefs, attitudes, and expectations to employees, customers, and other stakeholders. For example, the use of formal language in communication can convey a sense of professionalism and hierarchy within an organization. Moreover, language can be used to establish and reinforce organizational norms and values. By consistently using certain words and phrases to describe desired behaviors or outcomes, businesses can create a shared understanding of what is expected of employees. For instance, a company that emphasizes the value of teamwork may use language that promotes collaboration and mutual support among employees. Language also has the power to shape the culture of an organization. The words and phrases used in communication can reflect and perpetuate the values and beliefs that are important to the business. By using inclusive and respectful language, businesses can create a culture that values diversity and promotes a sense of belonging among employees. Furthermore, language can be used to reinforce organizational goals and priorities. By using language that emphasizes key objectives and strategies, businesses can align employees' efforts towards achieving common goals. For example, a company that values innovation may use language that encourages creativity and risk-taking in problem-solving.- Language in business settings is not just a tool for communication, but a powerful force that can shape organizational values and norms. By being mindful of the language used in communication, businesses can create a positive and cohesive culture that supports their goals and mission.
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