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Reciprocity can lead us to feel obliged to return favors from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD
One of the most powerful mechanisms that can influence human behavior is the principle of reciprocity. When someone does something for us, we often feel a sense of obligation to return the favor. This urge to reciprocate is deeply ingrained in our social norms and is a fundamental aspect of human psychology. Reciprocity can lead us to feel obliged to return favors, even if we did not ask for the initial favor in the first place. This sense of obligation can be so strong that it can drive us to act in ways that we may not have otherwise considered. For example, if someone gives us a gift, we may feel compelled to give them a gift in return, even if we do not particularly like the gift they gave us. This principle is of...Similar Posts
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