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Commitment and Consistency: Individuals strive to be consistent with their beliefs and promises from "summary" of Influence by Robert B. Cialdini, PhD
Commitment and Consistency is a powerful principle that influences human behavior in a profound way. Once individuals make a commitment or take a stand on a particular issue, they are more likely to remain consistent with that commitment in the future. This principle is deeply rooted in the need for individuals to appear consistent to others and to themselves. Consistency is seen as a highly valued trait in our society, and people often go to great lengths to maintain it. When individuals make a public commitment, they are more likely to follow through on that commitment, even if the initial incentive for making the commitment is removed. This is because once a commitment is made, individuals feel a sense of internal pressure to remain consistent with it. This internal pressure can be so strong that individuals will go to great lengths to justify their commitment, even if it goes against their best interests. The principle of Commitment and Consistency is often used in marketing and sales to influence consumer behavior. For example, companies may ask individuals to make a small commitment, such as signing up for a free trial or filling out a survey. Once individuals make this initial commitment, they are more likely to make a larger commitment in the future, such as purchasing a product or service. In order to harness the power of Commitment and Consistency, it is important to understand the psychology behind this principle. By getting individuals to make a small commitment, you can increase the likelihood that they will make a larger commitment in the future. This principle can be used to influence behavior in a variety of contexts, from marketing and sales to personal relationships and social change.- Commitment and Consistency is a powerful principle that has a profound impact on human behavior. By understanding the psychology behind this principle and using it strategically, individuals and organizations can influence behavior in a positive way.
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