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Enchanting people involves both persuasion and persistence from "summary" of Enchantment by Guy Kawasaki

Enchanting people is a delicate dance that requires a combination of persuasion and persistence. It's not simply about convincing someone to see things your way; it's about patiently and consistently building a relationship based on trust and mutual respect. Persuasion is the art of getting others to understand and agree with your point of view. It involves presenting your ideas in a clear and compelling manner, addressing any objections or concerns, and ultimately winning people over to your side. But persuasion alone is not enough to truly enchant someone. Persistence is what takes persuasion to the next level. It's the ability to keep going even when faced with resistance or obstacles. It's about not giving up at the first sign of rejec...
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    Enchantment

    Guy Kawasaki

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