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Build content that evokes emotion from "summary" of Contagious by Jonah Berger
People often think that if they want their ideas to catch on, they need to make them as practical and useful as possible. While usefulness is indeed important, it's not the only factor that determines whether something will go viral. In fact, research has shown that evoking emotions in your audience is a key ingredient for contagious content. Emotions have a powerful impact on our decision-making process. When we feel something, whether it's happiness, anger, or awe, it drives us to take action. Our emotions inspire us to share things with others, to engage with content on a deeper level, and ultimately, to make decisions that we might not have made otherwise. Content that evokes emotions is more likely to be shared, talked about, and remembered than content that is bland and uninspiring. Think about the last time you watched a heartwarming video or read a thought-provoking article - chances are, you felt compelled to share it with others because it made you feel something. Emotions create a connection between the content and the audience, making it more likely to spread like wildfire. To create contagious content that evokes emotions, you need to tap into the power of storytelling. Stories have a unique ability to elicit emotions in a way that facts and figures simply can't. By crafting a compelling narrative that resonates with your audience on an emotional level, you can make your content more engaging and shareable. Whether you're aiming to make people laugh, cry, or feel inspired, the key is to create content that triggers an emotional response. This could be through using powerful imagery, telling a personal story, or highlighting a cause that people care about deeply. By making your audience feel something, you can increase the likelihood that your content will be shared, talked about, and remembered long after they've seen it.
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